BET Loses Sponsorship…Hmmm…

27 06 2008


I wonder what the good folk at Black Entertainment Television will do now that they’re losing dollars…Hmmm.  But, I always agreed with children’s parents monitoring what their children watch and I also agree with what Mr. Porter, BET just needs balance.  I loved watching Rap City when I was coming up, but now its really watered down.  I don’t think it’s all the artists fault, because there are some great artists putting out great music, BET just needs balance, the game needs balance and the fans are crying out for balance.  What does BET think?  However, they just went ape shit on BET, WHAT ABOUT MTV?  I don’t even watch MTV anymore but that Tia Tiquilla show is definitly way worse than Rap City.  I’m just sayin… 



BET suffered another setback this week when several advertisers pulled spots from popular network programs due to images of violence and profanity.

According to Paul Porter of media watchdog group, Industry Ears and CNN, Proctor and GamblePepsi and General Motors pulled their ads from Rap City and 106 & Park after the companies viewed “The Rap on Rap,” a content analysis of BET andMTV programming.

The study found that children were exposed to violence, profanity or obscenity once every 38 seconds.

According to a CNN report, BET Chairman and CEO, Debra Lee dismissed the study, saying the network pays attention to the content it airs and edits videos.

It’s geared for kids but the content is for adults,” Porter told HipHopDX. “That’s what the study shows.

Porter also asserts that responsibility for monitoring content should not solely rest on parents of minors. “The standard excuse is about parents, but there’s supposed to be corporate responsibility too.

He goes on to add that the images of black people on networks like BET effect more than just the young people exposed to the content. “We’re the only ones presented like this in the world. It effects you globally, on your job, with the police.

While Porter—a former media executive himself—is a harsh critic of the network, he is not without solutions for the Viacom network.

Balance,” he says of the solution, adding that every video shown does not have to be about violence, sex, or materialism.

We’ve been stuck on this fake gangster stuff. Black people have so many different shades and nobody is talking about lifting each other up.

From talking to Porter, it’s clear that his agenda is not geared toward outright censorship, but more about common sense.

I listen to the same crazy shit in my car,” he says before adding, “but I’m not going to play it for a nine-year-old.



Soulja Boy Comes Back!!!! Well He Explains Himself…

26 06 2008


I’ve been sitting back watching this Soulja Boy/Ice-T bullshit and really marking both sides points and moving on. Personally I think the whole thing is a load of crap with a couple of diamonds in between.  First off, Soulja Boy is a horrible rapper.  However, his model of success should be studied.  No one is breaking records the old way anymore.  The physical way of breaking a record now is by infiltrating all the forms of media, not just walking the streets.  Your presence has to be felt everywhere and you have to connect with your audience.  Soulja Boy has found a way to connect with his and he’s doing his thang!  Instead of calling him out, and telling someone who could be his son to EAT A DICK, Ice should have been focusing.  He apologized, ok cool.  Lil Soulja should have just kept it at that, but the young boy has grown nuts and came back.  I’m not hating, I just believe that he should have kept it at the come back video.  But, let me clarify myself.  Soulja Boy is a horrible rapper.  He single handedly made me stop liking “My Dougie” when I heard him on the remix.  I hope he evolves (seriously).  Ice needs to get over himself and be Ice.  Rap, pimp and play a cop on TV.  You opened up doors for us man.  I appreciate you!  Do you, this rap beef shit is corny now.



-Shift Love the Kids


Here’s the news



Although many view Soulja Boy as a kid who made up a silly dance and got famous, the young artist has been doing a lot in the time between albums. He’s been producing, rhyming, collaborating and battling with Ice-T. Recently, he spoke on all the hoopla surrounding him.

“I’m sitting back in the cut. While I stop working, I’m still working,” he recently told MTV of his production. He’s cut tracks for himself, his protege and Bow Wow.

While he stays behind boards, he’s also got help from other producers for his upcoming album iSouljaBoy, something that didn’t happen on the first.

“The album is gonna be crazy. I got more features on there. The first album, I produced the whole album; second album I’m looking to work with different producers such as Polow Da Don. I might collab with artists such as Bow Wow andSean Kingston.”
For those who aren’t privy to the beef brewing between 
Soulja and Ice-T, a war of words has started. First, Ice claimed Soulja Boy ruined the culture and that the young man could “eat a dick.” Mr. Crank Dat came back with a video dis, laughing about Ice-T‘s age, his acting and relevancy [click to read].

Ice later released his own clip, where he apologized…sort of.

“I apologize Soulja Boy for telling you to eat a d*ck. That was just in anger. Because truthfully, a brother of my caliber shouldn’t be talking down on a youngster of your age,” Ice-T explained. “But as far as your music goes… it’s garbage! There are kids that go in the studio and really try to rap. That really sit down and write stuff. I’m talking about you are garbage! We got to get rid of that, man. Hip Hop has to last and it ain’t gonna last with you doing that Supaman bullshit.”

Soulja Boy retaliated with an animated video. As he put it, he is unafraid to go up against the O.G.

“I ain’t sugar-coat nothing. I ain’t back down. I ain’t scared of dude or nothing like that. I just told him how I felt when he spoke on me. This ain’t no beef or drama. I’m 17 years old and he’s I-don’t-know-how-old. I was defending myself.”

His new LP 
iSouljaBoy is set to be released in the Fall of 2008.