Read The New 3rd-Shift Bio!

24 07 2008

 

There is nothing “lucky” about Kelvin 3rd-Shift Brown. Luck is simply when hard work meets opportunity. No stranger to hard work Kelvin adopted the name 3rd-Shift as a metaphor of working when his competition sleeps. And, because of that his efforts are beginning to pay off. Kelvin 3rd-Shift Brown is a producer who is originally from Cincinnati, Ohio. He began producing music at the age of 17. He began producing because the rap group he was in couldn’t afford any beats. Brown fell in love with production so much; he stopped rapping and solely focused on music. He went to college and began to produce for several Midwest artists including: Akron, Ohio’s Lil Bossy, Detroit, Michigan’s Oba Rowland and began to send his music off to Damon Eden, then A&R for Atlantic Records. Damon liked his sound but not good enough to place him on any of his projects. Not taking one defeat to the heart, 3rd-Shift worked harder to hone his skills and master his craft. He relocated to New Orleans, Louisiana and transferred to Loyola University where he currently majors in Music Industry Studies. Instead of focusing on becoming an employee, 3rd-Shift wants to be the boss. In September 2007, 3rd-Shift formed his production company 7874 Productions to begin contracting work to outside artists. Multi-Platinum recording artist B.G. was the first artist to work with 3rd-Shift under his new company. After B.G. came the Chopper City Boyz, G-Eazy a fast rising independent artist from Oakland, California, 5th Child from Jackson, Mississippi and J-Leach from Long Island, New York. In the midst of building his own discography, Kelvin founded his own label 7874 Recordings in February 2008 and began to put his own records out. Through digital distribution he began selling his production mixtapes and started garnering a buzz online. His online distributor ranked 39th in their Top 100 selling songs. From his first production mixtape titled: The 3rd-Shift Project: Redefining the Remix, 3rd-Shift has amassed over 9,000 downloads of all of his songs. He was also ranked as a top label on EMUSIC.com another digital retailer. Becoming more and more independent from the conventional model of releasing records, Kelvin bought a domain THE CINCINNATI MONSTER.COM and began distributing his music through his own website truly becoming a worldwide beacon for Hip-Hop. Amassing over 1,600 a day, 3rd-Shift’s blog has become one of the fastest growing blog on Word Press.com and cementing his credibility. Kelvin 3rd-Shift Brown is a new breed of music executive. Not relying on anyone to give him a break, he makes his own lanes and executes his own plans to the T. With a focus and a vision like his, the top is his only destination.

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