New Oba Rowland Coming Friday 12.12.2008
9 12 2008Comments : Leave a Comment »
Tags: 3rd-Shift, Oba Rowland, the cincinnati monster
Categories : Uncategorized
The Cincinnati Monster Out Canvasing For The Kids!
8 12 2008This past weekend I hit the streets of New Orleans hard for The Lil Monster’s Toy Drive. I had fun getting out and talking to people. Alex and I hit up a mostly white section of town to make people aware of The Lil Monster’s Toy Drive. At first people thought we were thugs or something. But, we just kept on talking and people began to warm up to what we were talking about and began to identify with our cause. I got to admit though, the white people who tried to play me son PISSED ME OFF!!! I would be trying to hand them flyers and they’d look at me like I was trying to sell them crack. One lady tucked her hand behind her back and kept saying no thank you. So I began to start my conversation off with, “Hello my name is Kelvin, I’m a student at Loyola University and I’m sponsoring a toy drive.” Once that barrier of communication was knocked down, the fun and real joy began. It was cool to see people embrace those less fortunate than themselves. Check these vids out. Al even tried to play me on one of them lmao!
WATCH HOW AL TRY TO PLAY ME!!!!
Comments : 1 Comment »
Tags: 3rd-Shift, the cincinnati monster, the lil monster's toy drive
Categories : Uncategorized
The Lil Monster’s Toy Drive!
6 12 2008
Help me help the kids!
Comments : Leave a Comment »
Tags: 3rd-Shift, Alex McCondouit, New Orleans, the cincinnati monster, the krewe of zulu, the lil monster's toy drive
Categories : Uncategorized
OLD SHIT ALERT!!! THE COUP D’ETAT 1 AVAILABLE ON DAT PIFF!!!
30 11 2008Comments : Leave a Comment »
Tags: 3rd-Shift, dj redd flash, the cincinnati monster, the coup d'etat
Categories : Uncategorized
You Know You Official When Jay-Z Jockin Yo Swagg
29 11 2008Comments : Leave a Comment »
Tags: 3rd-Shift, jay-z, lebron james, new york knicks, the cincinnati monster
Categories : Uncategorized
The Difference Between Asylum, Atlantic and Warner Brothers
25 11 2008
I learn alot about the URBAN music industry from blogs and actual testimony from people that are in it and live it. (Shout out to Tracey @ Chopper City) . So i came across this blog entry @ Word of South.com. I’m not sure who its written by. I want to give him his due, but man. The entry is really informative. It describes the difference between Asylum, Atlantic and Warner Brothers. They are all the same company but have different breakdowns. Check it out below.
A lot of people who visit my site are often confused about the relationship between Asylum Records, Atlantic Records, and Warner Bros. Records, since some of Asylum’s artists such as Paul Wall and Webbie have had the Atlantic Records logo on their albums. Well, let me try my best to explain this to you all to where it will make sense. First, let me give you a brief history on Asylum Records. Asylum Records has been around for a long time, since 1971 to be exact. However, it did not focus on Urban/Hip-Hop until 2004, when it the label was revamped into an urban music-based label independently managed by Warner Music Group (WMG). In 2006, WMG shifted Asylum to operate solely as an independent. Some of Asylums more known artists are Lil Boosie, Mike Jones, Webbie, Paul Wall, Shawty Lo, Bun B, and C-Murder. Asylum Records is an incubator to Warner Music Group and WMG operates as the parent label to Atlantic Records and Warner Bros. Records. Asylum works with independent labels that are currently buzzing regionally and help them take their records nationally. The label has a much smaller staff than Atlantic and Warner and it really helps the label when it comes to working with the acts signed to their labels. If an artist on Asylum who gains enough radio spins and the executives at the label believe that the album has legs for two or three singles, then the project potentially can be up-streamed to either Atlantic or Warner. This is what happened to Paul Wall where he was up-streamed and his album “The Peoples Champ” was released in conjunction with Atlantic Records and went on to go platinum. The same thing happened with Mike Jones and his platinum album “Who is Mike Jones?,” which was released in conjunction with Warner Bros. With some projects, Atlantic will provide help to Asylum with things that they can provide a bigger scale to. For Webbie’s last album, “Savage Life 2,” Atlantic came in and handled the radio campaign with his hit single “Independent.” Everything else with the project was strictly handled by the Asylum staff. I asked Theda Sandiford (Theda dotcom LLC) whom is an independent contractor of Asylum Records why Atlantic will not take on more Asylum artists and she told me that it all begins with the artist, the labels that they are on, and its supporting cast. Most of the artists that are on the Asylum roster are signed to independent labels such as Rap-A-Lot Records, Trill Entertainment, SwishaHouse, and D4L Records. The foundation is laid with those independent labels and then they team up with Asylum to construct the biggest situation possible for that specific artist at the time. Atlantic rarely takes a shot on an unproven artist especially when they invest lots of money in their artists, so Asylum artists need to show and prove before they receive help from the larger company. “Atlantic has a lot of Hip-Hop on their roster, so an Asylum act has to really have a great song and work ethic to break through and get up-streamed status,” says Theda. Atlantic rarely takes shots on unproven commodities, but Warner is less willing to do so, but that is not due to them not believing in Asylum. “Warner Bros doesn’t have as much Hip-Hop, but they are heavy on the rock side of things, so a certain crossover project would make more sense for them,” Theda explained to me when asked why they do not take on more artists. Mike Jones is the only artist on Asylum’s roster to be up-streamed to Warner. A factor that also weighs into the decisions on whether Atlantic or Warner takes on an Asylum artist is their current release schedule. If they already have a heavy workload of Hip-Hop acts to come out in a timeframe, then it would not make business sense for Asylum to up-stream one of their artists to one of the two labels because it would receive less attention being that they are not one of the labels artists. Theda also went on to explain to me that even though there are a lot of perks for starting out on Asylum well and moving up to Atlantic or Warner when their album is released, if that artists project does not perform up to par they can be down-streamed back to Asylum Records.
Comments : Leave a Comment »
Tags: 3rd-Shift, asylum, atlantic, the cincinnati monster, warner brothers, word of south
Categories : Uncategorized
Hear The Cincinnati Monster Spit! 1900 Monster (Free Download)
24 11 2008CLICK THE PICTURES TO DOWNLOAD!!!
And so it begins! On this day November 24, 2008, I 3rd-Shift The Cincinnati Monster have entered the realm of producer/rapper. Who knows how long I will experiment with the MIC, but for now I’m really bored with Hip-Hop right now. I’m trying to find my next spark to push my production to the NEXT level. I’m talking Drumma Boy, Kanye, Mannie status! And, while my brain takes a rest from that I’m going to give you my latest creations in the studio! One day I was listenin’ to The Dynasty and played 1900 Hustler. Felt the Rainman moment hit and actually started writing (I Know weird). This is what came out! I hope you enjoy it. It was really fun to make and I enjoyed myself holding it down! So check out my first OFFICIAL entry into the realm of producer/rapper! Its called 1900 Monster!
Enjoy!!!
Comments : Leave a Comment »
Tags: 1900 monster, 3rd-Shift, hip-hop, the cincinnati monster
Categories : Uncategorized
Listen to The Coup d’Etat 2 @ Dat Piff
23 11 2008Comments : Leave a Comment »
Tags: 3rd-Shift, coup d etat 2, dat piff, the cincinnati monster
Categories : Uncategorized








